Description
For this project, our group had the opportunity to rebrand Opera on the James that is located in Lynchburg, VA. This opera house is a local favorite entertainment industry, that needed a partial rebranding to capture the essence and experience that it gives to its customers.
Our group decided to go for a partial rebrand in order to stay true to the company, but also add some new and interesting elements into the brand. We intentionally designed a new logo, stationary package, a brochure, and social media mockups.
Below, you will see Opera on the James and the design elements, identity system, and collateral materials. This was all developed and finalized after researching the target audience, sketching logo ideas, and questioning a focus group.
Original Logo Updated Logo
Brand Style Guide
Process Book
Spark Video
